{"id":6370,"date":"2007-11-04T10:40:17","date_gmt":"2007-11-04T16:40:17","guid":{"rendered":"http:\/\/www.epictales.org\/treskillard\/2007\/11\/04\/viral_book_marketing_part_ii\/"},"modified":"2007-11-04T10:40:17","modified_gmt":"2007-11-04T16:40:17","slug":"viral_book_marketing_part_ii","status":"publish","type":"post","link":"http:\/\/www.epictales.org\/treskillard\/2007\/11\/04\/viral_book_marketing_part_ii\/","title":{"rendered":"Viral Book Marketing – Part II"},"content":{"rendered":"

One of the thoughts<\/strong> I had concerning what T.L. Hines<\/a><\/strong> wrote (see previous post<\/a>) is that he is really not attempting to turn the book itself into a “virus”, but rather he is attempting to turn “advertising” about the book into a “virus”. <\/p>\n

This means that the goal is turn either a website or a video about your book into a “virus”. This is a powerful approach because it is far easier and faster for people to pass (“sneeze”) along to others an internet link than to pass on your book.<\/p>\n

To do this, however<\/strong>, you need to make that website or video REALLY catchy. So catchy in fact, so new, so “cool” that people just pass it along like wildfire.<\/p>\n

That is TOUGH to do!<\/strong><\/p>\n

Anyway, if you are new to the “viral marketing” concepts, check out Seth Godin’s<\/strong> free e-book on the subject found at www.sethgodin.com<\/a>.<\/p>\n

Views: 27<\/p>","protected":false},"excerpt":{"rendered":"

\nOne of the thoughts I had concerning what T.L. Hines wrote (see previous post) is that he is really not…\n<\/div>\n
Continue reading “Viral Book Marketing – Part II”<\/span>…<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[41,37],"tags":[],"class_list":["post-6370","post","type-post","status-publish","format-standard","hentry","category-blog-reading","category-marketing-ideas","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p67v0M-1EK","_links":{"self":[{"href":"http:\/\/www.epictales.org\/treskillard\/wp-json\/wp\/v2\/posts\/6370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.epictales.org\/treskillard\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.epictales.org\/treskillard\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.epictales.org\/treskillard\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.epictales.org\/treskillard\/wp-json\/wp\/v2\/comments?post=6370"}],"version-history":[{"count":0,"href":"http:\/\/www.epictales.org\/treskillard\/wp-json\/wp\/v2\/posts\/6370\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.epictales.org\/treskillard\/wp-json\/wp\/v2\/media?parent=6370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.epictales.org\/treskillard\/wp-json\/wp\/v2\/categories?post=6370"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.epictales.org\/treskillard\/wp-json\/wp\/v2\/tags?post=6370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}