{"id":6264,"date":"2008-04-28T10:55:11","date_gmt":"2008-04-28T15:55:11","guid":{"rendered":"http:\/\/www.epictales.org\/treskillard\/2008\/04\/28\/michael_hyatt_explains_how_they_choose_w\/"},"modified":"2008-04-28T10:55:11","modified_gmt":"2008-04-28T15:55:11","slug":"michael_hyatt_explains_how_they_choose_w","status":"publish","type":"post","link":"http:\/\/www.epictales.org\/treskillard\/2008\/04\/28\/michael_hyatt_explains_how_they_choose_w\/","title":{"rendered":"Michael Hyatt Explains How Thomas Nelson Chooses Which Books to Publish"},"content":{"rendered":"

In continuing the discussion<\/strong> about the major changes going on over at Thomas Nelson Publishers, Michael Hyatt<\/strong> explains in his latest post how they choose which books to publish.<\/p>\n

If you are an aspiring Christian author, you NEED<\/em><\/strong> to read his post<\/a><\/strong>.<\/p>\n

Essentially Thomas Nelson categorizes all potential books<\/strong> into one of these four categories:<\/p>\n\n\n\n\n
<\/td>\n

Has Brand Equity<\/p>\n

<\/center><\/td>\n


No Brand Equity<\/p>\n

<\/center><\/td>\n<\/tr>\n

Book Has Competitive Advantage<\/p>\n<\/td>\n
<\/p>\n

A<\/h3>\n

<\/center><\/td>\n

<\/p>\n

B<\/h3>\n

<\/center><\/td>\n<\/tr>\n

No Competitive Advantage<\/p>\n<\/td>\n
<\/p>\n

C<\/h3>\n

<\/center><\/td>\n

<\/p>\n

D<\/h3>\n

<\/center><\/td>\n<\/tr>\n<\/table>\n

This means they are dropping<\/strong> out all “C<\/strong>” and “D<\/strong>” titles from consideration.<\/p>\n

To me, this is the opposite<\/strong> of what I expected, because it means that authors who have an established brand in the marketplace (i.e. published authors) will not be published<\/strong> if their book does not have a competitive advantage over rivals.<\/p>\n

I expected<\/strong> them to drop “B<\/strong>” and “D<\/strong>” titles. Because they kept “B<\/strong>” titles in there they have, in fact, kept OPEN the door for new authors as long as the writing is compelling and the book has a competitive advantage over its rivals.<\/p>\n

How can a book gain competitive advantage over its rivals?<\/strong><\/p>\n